Friday, October 13, 2006

Sweating the Small Stuff

Here at Mitchelton Presbyterian Church we really know how to put first things first. What's the first thing you do when you're planting a new church? Choose some fonts... of course. (Bet they didn't tell you THAT at church planting school.)
Actually, it's not the first thing we've done as we've set about planting Eatons Hill Presbyterian Church - we've recruited a core group, we've run trial services, we've chosen a venue. It's only now, as we start working on publicity, that we need to decide on a 'corporate style' that will identify our new congregation. So, here's the first contender. Today we invested $39 in buying Halvorsen and Halvorsen Extra Bold from the Australian Type Foundry. (That's a 50% discount. If you want to know how we got it, leave a comment and I'll tell you the story.)

We haven't totally committed to Halvorsen yet - but if we do, the overall effect will be something like this:

Please let us know what you think.


sarah van delden said...

Hmmm...My initial thought is perhaps its a bit heavy... and too square - after your 'fresh & modern' looking orange logo thingy, this one is maybe a little too heavy & boxy and makes it almost a bit dated looking? maybe trying to put the "presbyterian church" in a lighter (and possibly different) font might solve the problem. having it in capitals i think works well. i like the "eaton hills" font. I'll send you some variations so you know what I mean. that's just my 2 cents worth.

Phil said...

But Sarah, going to a lighter font is going to break our corporate font rule! Thanks for the alternatives though.