Saturday, October 21, 2006

More Freshness...


A draft poster for the Freshchurch launch campaign. Does the black background work for you? Does it need to follow the orange on white theme of the previous post?

7 comments:

Anonymous said...

I reckon the black works - black and orange is quite stricking. If the background was white the poster would look quite washed out and uninspiring.

Just a question about the words though - why have you chosen to invite people to "try" your church (rather than maybe "meet" or "join with")?

Mark said...

Orange on Black works.

To me, "try" is consistent with contrasting existing (negative) perceptions of church with the "fresh" start offered. It doesn't imply as much commitment to me as "join" and "meet with" though (which may be an entrenched church jargon interpretation), which has pros and cons depending on the intent.

Linda said...

Hi Phil, I'm Linda. Just browsing this site, which was sent to me by Cathy Atkinson (we go to their church).

Just a comment on the "fresh" branding ... I really love it, and the black background is fine. The only concern I'd raise is that the website doesn't have any info on it. With such a "slick" poster I'd be expecting it to be backed up by a slick website, but there isn't anything there.

The video you link to from the website is a bit the same - it's more of a home video which seems sort of at odds with the professional look of the poster.

Of course, it's hard enough to afford one poster let alone time and resources to pull together a website and flashy video, so I don't know how helpful my comments are! I guess it's just that great posters like that raise a certain expectation, and you risk losing an "audience" if that expectation isn't met when they walk into the church or go to the website etc.

My friend recently moved to London and, as a new Christian with no idea how to choose a church, went to a local church based on what she thought was a very cool poster advertising the service. But the service was tiny, formal, full of old people who latched onto her and her hubby as the the tolkein young people they'd been waiting for. THe poster really didn't represent the reality.

Anyway that's my rant. Enjoying your blog. :-)

Phil said...

Linda - all good points! The website is just a placeholder - we're getting Paul Harvey (www.harveybros.com) to do something really nice for us. AND, we'll be working hard to make church FRESH in reality. Interesting - if you take a look at www.latechurch.com, people who come along have actually commented that the website gives a good indication of the reality.

Linda said...

Aha! So I was jumping the gun a little... :-)

Alan R said...

Like the black one. More stylish, I reckon, than the white! Good work.

martin said...

That brand is a bottler!