Tuesday, February 27, 2007
Free fonts are a dime a dozen - it's only rarely that you'll find a gem that's well enough designed for professional use. Here are two I've unearthed recently at www.dafont.com... they may even work quite well as partners, with Yanone as headline font and Fontin for body text.
Thursday, February 15, 2007
After the previous post (below) Aaron commented that he thought the simplified logo (in positive rather than reverse) would look better than the original (more complex) version for everyday use on letterheads etc. So I've given it a try...
Wednesday, February 14, 2007
Here's an interesting challenge. With the rebranding of Queensland Theological College (formerly the Consortium of Reformed Colleges), we needed a crest design to be applied to the glass doors at the college entrance. There's a great new stick-on product that looks just like old-style glass etching... but the design must be simple enough to cut from the plastic sheeting. As you can see from sample A, there's no way the detailed leaves and flames would be suitable... so the design had to be reduced to simple elements that would maintain identity with the original design. This was far from easy, and took lots of hours. The result is shown in sample B. (The plastic sheeting is translucent, sparkly white - I've shown it in blue for your convenience.) In the end, I'm wondering if it might actually work better on letterheads and for general use than the original design. Any thoughts?
Monday, February 05, 2007
After our orange and green Freshchurch advertising blitz, our Eatons Hill Church Plant launched on Sunday. The results were outstanding - the core group of 41 adults was amazed to be joined by another 22 adult visitors who had come along because they'd seen the ad campaign. Orange and green was a definite theme...
Here's the front and back of a mailer that Brisbane's MetroWest church is sending out to the Taringa community via Aust. Post. There will be one mailout each month for the rest of the year. Copy by Michael Bennett. Art by Martin Howard.
Michael, the interim pastor is preaching a series on the Sermon on the Mount. This flyer highlights the passage about not worrying.
Tools: InDesign, iMac, cartoon from iStockphoto.com
Fonts, Helvetica (Light and Condensed Black) and Aroma.