Friday, April 03, 2009
Actually, white's not so 'in' after all. In fact, Pantone recently announced that wattle-yellow 'Mimosa' is their colour of the year for 2009. Look around and you'll see it in all the style-leading places... the Rove Live credits on Australia's Network 10, Brisbane's La Boite Theatre, and many more. It's officially PANTONE® 14-0848 Mimosa, which according to the press releases is "a warm, engaging yellow." Need more persuasion? "In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow." Or so they say.
About time too, I hear you say. The whole world has gone video-crazy, so it's time D4C jumped on the me-too bandwagon with links to your best church-promo vids. We'll start the ball rolling with this nice "Got Questions" advert from Southern Cross Presbyterian.
Thursday, April 02, 2009
Just learned something I never knew over at fuelyourcreativity.com. Check out their 3 Deadly Sins of Print design to find out how to make your blacks print really black. Simple really - just add a dash of the other CMYK colours to punch your blacks right out of the page. Simply specifying K100 (100 percent black) gives a slightly grey look when the ink runs thin on the paper. That gets my tip of the month award!
On a roll here - ready to share some more good font resources. This list points to a load of free font websites. One it doesn't mention though is the excellent Font Squirrel site, which seems way more selective than most. They're all good... though none better than Vegur from DotColon.net.
PositiveSpaceBlog runs this useful primer for thinking through Logo Design. Wordmarks, letterform marks, pictorial marks, abstract marks and emblems are all explained and exampled. Seems Positive Space may well be worth some positive space in your favourites, or your feedreader.