Thursday, September 21, 2006

Appearance isn't everything...

Let's get it clear right from the start. Appearance isn't everything; beauty really is only skin deep. But that doesn't mean we should go out of our way to make church publications look intentionally ugly or amateurish. The cool thing is, when you do it yourself, a delicious design costs no more than a design disaster. Make the effort to learn some simple design rules, and your church publications will start to look as if they mean business. People will read them with the attention they deserve, and there will be a subtle change in the way your church is perceived. It's all about attention to detail; a statement that what you're doing and saying is worth doing and saying well.

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