Today's Churches Too Old Fashioned for 21st Century Audience, says Author

Here's a provocative extract from an article in Christianity Today:
"“Our audience are used to 21st century advertising - slick, professional, competent. They will hardly even glance at much of what we are offering. We need to chuck out the day-glo posters, meaningless jargon, hand-drawn lettering and naff jokes, and bring in professionally produced posters and witty lines.

“With churches facing declining attendance and struggling to make their message heard in an increasingly noisy world, it beggars belief that so many have a mend and make-do attitude to publicity,” says Creighton. “We have a life-changing message on offer, but we want to wrap it up in crass slogans.”

Creighton gives ‘cheesy’ examples of church slogans such as ‘Carpenter from Nazareth seeks joiners’, ‘Come-in for a faith lift’, ‘Seven days without prayer make one week’, and ‘Free Trip to Heaven. Details Inside!’."

Read the full article here: Christian Today – Christian News > Today's Churches Too Old Fashioned for 21st Century Audience, says Author