Tuesday, January 09, 2007

Four Cardinal Design Rules - a Free Preview


Happy New Year - and sorry for the lack of recent posts. I've mentioned before the excellent "Non-Designer's Design Book" by Robin Williams (Peachpit Press). Here's something cool - if you search for the book on Amazon, and then click to 'look inside", you get to read the page that summarises the four key design principles of Consistency, Alignment, Repetition and Proximity. It's the most important page in the whole book - and you get to read it free! Having said that, it's probably still worth buying the book...
Can anyone else recommend good design books? Leave a comment.

3 comments:

Nathan said...

That looks like a load of CRAP to me...

martin said...

If you can break the rules and come out with a great design - even better. But the vast majority of amateurs would benefit from sticking to these rules - and improve our mental ecology.

I would modify that third point to make it "Hierarchy" ie have an obvious focal point and don't let anything else compete with it.

Nathan said...

But then you'd lose the astonishingly memorable mnemonic - and we all know acronyms are a marketers dream...