Thursday, September 18, 2008

Selling Forgiveness


There's been debate among the ministry team at MPC about whether this web-poster is an engaging and attractive way to advertise a teaching weekend on "Forgiveness." It's masculine, it's dark, and it's based on the movie poster from Clint Eastwood's moody movie "Unforgiven." Personally, I figured it had a lot of advantages over a design featuring lots of flowers and girly stuff... but the jury is still out. Comments welcome.

2 comments:

The Shtes! said...

For someone unfamiliar with the Clint Eastwood movie (poster) here are some thoughts:

- the shadowy figure looks like a priest holding a chain + cross
- the title of 'forgiveness' coupled with the shadowy priestly figure, suggests forgiving a priest of some sin
- forgiving a priest of some sin conjures up the latest sex-scandals

With all that in mind I'm not sure it hints appropriately enough at the weekend's teaching aims... but it could just be me!

BS said...

I think the web-poster is a classic example of the dangers involved in using a dated pop-culture image. Despite being a big fan of the Clint Eastwood film myself (and so I'm quite familiar with the movie poster) I don't think the web-poster works because its just not familiar enough anymore - the original movie was made back in 1992. An image that draws on a pop culture image that is 18 years old therefore runs the very big risk of many people just not getting it... as "the shtes!" very clearly exemplifies.